David Huff

I’ve spent my career helping people do their best work together—whether that’s leading through change, shaping organizational culture, or crafting communication that builds trust and clarity. My work lives at the intersection of leadership, strategy, and story.

Along the way, I’ve been a creative director, a nonprofit leader, and a trusted partner to organizations across healthcare, finance, education, and conservation. I’ve worked alongside senior leaders and executive teams navigating complexity, growth, and the hard, human work of leading people well. My approach is shaped as much by years of professional experience as by my life outside of work—where I’ve learned that patience, clarity, and care are what carry you through uncertainty.

That’s why I founded Corporate Craft. It reflects what I believe: how we work matters. Craft isn’t about perfection—it’s about attention, skill, and the willingness to take responsibility for the things we make and the impact we have. I help organizations bring that mindset into leadership, culture, and communication—because that’s where meaningful, lasting progress begins.

I’m also a photographer, conservationist, hiker, and storyteller. My personal story—including my journey through Japan—has been featured in Backpacker Magazine and The Japan Times. My photography has been published in Smoky Mountain Living and WNC Magazine. I maintain trails in the mountains where I live, and I’m deeply connected to the belief that small, steady efforts—done with care—add up to something meaningful over time.

What sets my work apart is how I show up: with curiosity, humility, and a steady hand. I help leaders and teams move from uncertainty to alignment, from fragmentation to shared purpose, so the work feels not just doable, but deeply worth doing.